Baroness remain super skilled at creating a certain escapism that nonetheless makes you feel all your aches, pains and hard won victories. There is emotional resonance in their material that far and away rings more bells than, say, blood gargling black metal under a moldy rock.
“Shock Me” from Purple now has a fitting video, directed by Don Tyler and John Baizley with art direction by Karen Jerzyk. It’s a lot more interesting than the live studio “Chlorine & Wine” video, which is such a powerful tune that could’ve benefited from the aesthetic play and colorful pseudo-expressionism that sprouts wonderful seeds in this new clip effectively.
Not to mention, even by high Baroness standards this tune has not only a memorable chorus but a serious burner of a guitar solo.