Ohio’s metalcore sextet The Devil Wears Prada have premiered the video of their first single from “Dead Throne” online today. “Born to Lose” is now streaming online. The video is set against a white background without any light to the band, giving them a moving shadow look. It then blends some imagery of coveted possessions, money, sex, an apple, and others against their new logo in a steel sculpture. The imagery suggests a visualization of their anti-idolatry theme on this record. Check the video out here.
The Devil Wears Prada released “Dead Throne” last week on Ferret Music.