Jägermeister has made a wise decision by featuring Kerry King in their new, and their first ever, television commercial. Who can really be surprised as Slayer have headlined multiple Jägermeister tours in the past. ( I even got to work security at on of them, and it ruled) Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men, so this commercial makes a lot of sense in that context. It features an All-Pro Wide Receiver, World Champion Boxing Trainer, NASCAR Pit Crew Chief, Famed Street and Tattoo Artist, a Big Wave Surfer, a champion Bull Fighter, and of course Kerry Fucking King! (His middle name isn’t actually fucking in case anyone was confused.)
To see the commercial for yourself click right here.
Michael Volke executive board member of Mast-Jägermeister SE had this to say about the campaign:
“Jägermeister has always been consumed socially. This product was originally developed for, and dedicated to, hunters that have deep connections to their craft and each other. The ‘Stronger Bond’ campaign triggers stories of this kinship and bonding from the brand’s deep history and highlights that bond amongst this exceptional group of men.”